Business Development Executive

Job Description

CI-Group is a brand solutions company that helps our clients build their brands, launch their products and connect with their customers. We help our clients to speak with a clear voice to their audience. Located in Lebanon, NJ, our company has more than 65 employees, with several divisions including branding, design, experiential + events, digital, advertising, strategy + research, branded merchandise, warehousing + fulfillment, and printing + mailing. We’ve been in business for over 30 years and are proud to have an impressive list of household name clients from the entertainment, finance, healthcare and luxury brands industries, among others.

This position can be in our office in Lebanon, NJ or remote.

CI-Group employees embrace the following core values:

• Make Work Fun
• Own It
• Commit to Excellence
• Be Passionate
• Win as a Team

The Business Development Executive focuses on the process of finding new business to business prospects and new markets. This role is a quota carrying role responsible for prospecting, developing, converting and retaining new client relationships. Major duties include creating prospecting campaigns, creating email contact sequences, networking and cold calling. This position also is responsible for conducting discovery calls, collaborating on and designing creative capabilities and product decks, project managing, upgrading/cross selling existing accounts, renewing accounts, and providing superior customer service. The successful Business Development Executive updates sales and contact activities in the CRM, works well in a team environment, is highly organized, and has excellent client skills and situational fluency. You will be working with Fortune 1000 clients, and looking for director level and above connections.

1) General responsibilities (20%)

2) Prospecting (35%)

• Develop a sales strategy to achieve goals
• Conduct prospecting campaigns using tool provided by CI-Group
• Conduct LinkedIn company/people searches
• Attend lead generating conferences as approved by the VP Sales
• Network in your own community
• Obtain introductions/referrals
• Make cold calls, set appointments for discovery, demo and pitch calls
• Formulate messages to prospects following prescribed contact strategies
• Send out Introductions via email

3) Managing/Maintaining Client Relationships (35%)

• Manage requests for pricing requests
• Looks for opportunities for all of CI-Groups core business divisions (Agency, Print and Mail, Review Syndication and Sample Programs, Warehouse, Kitting and Fulfillment, Branded Merchandise and Corporate Gifting)
• Schedule conference calls and meetings at least monthly for all accounts
• Execute Client Business Review meetings
• Step in to help with any problems that may arise during the course of a job/project/event
• Penetrate into existing account base
• Meet with current client in an attempt to grow business

5) Project Management (10%)

• Ensuring projects that span multiple departments stay on track
• Organizing efforts through multiple department heads
• Communicating any potential issues with all departments and clients as needed

Experience and Skills

Is this you?

• You are a strategic thinker who can assist in defining sales strategy to meet respective goals, establishing and implementing new business marketing plans, contracts, RFP’s, presentations, meetings, etc.
• You contribute to the ongoing development and maintenance of a qualified prospect database utilizing a CRM/Marketing Automation Platform. Activity reporting is an integral part of the role.
• You have established relationships that can facilitate lead generation, and can initiate and manage effective relationships with selected, developed leads on an ongoing basis - c-suite and other influencer level contacts preferred.
• You evaluate and adjust new business strategies to meet changing market and competitive conditions to capitalize on new market/business leads and opportunities.
• You continue to develop job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
• You are a team player who can work collaboratively across departments, enjoys being 'hands on', and can work in an entrepreneurial environment.
• You advocate and support the company’s mission, culture, standards, etc.
• You have an uncanny ability to connect with the 'right' people and thrive on creating mutually beneficial partnerships at all levels. You’re equally at ease using the phone, meeting in person, exploring social media and networking to find new business opportunities.
• You possess the excellent presentation, oral, and written communications skills necessary to showcase the capabilities of our innovative company to potential clients.

Job Benefits

We offer:

• A competitive salary and generous commission structure.
• A stable work environment that includes a very dedicated, talented, passionate, hard-working team who really care about each other, the client and their work.
• Benefits package includes medical, dental, vision, 401(k) with match contributions, HSA and FSA.
• All the free caffeine you want!!!